Our Story
It all started with a trip to Cambodia and an unexpected turn of events. None of us knew the result of our chance encounter would be a watch company.
Before our story began the three founders had never met. We were going along our parallel lives. It was the merger of our experience and expertise that built this brand. This is our story.
October 5 2014
First trip to Cambodia
The seed for Story was planted in October 2014. Gemma was making her first trip to Cambodia. She just happened to be staying ata hotel that was hosting a conference on water rights that Mark and Barry were attending.
October 8 2014
The idea for Tuk
Three days later the idea for Tuk was born. Gemma travelled back to Sweden and Barry and Mark stayed in Cambodia. As soon as she got Home Gemma started planning the design, branding, and products.
January 2015
First delivery to Can Tho
Two years later the watches we launched and we were ready to deliver our first batch of filters. This installation trip included the founding team and their entire extended familes delivering filters.
January 2016
Delivering our second batch to Can Tho
Our second batch was quite a bit larger. For this trip we were able to hire a delivery and insallation team and install 350 filters at 100 different schools.
January 2017
Our third delivery trip
For this trip we were able to boost our number to 450 filters. We brought along the same delivery team and this time we were able to deliver to 220 schools.
January 2016
1,000 filter goal
Wow. 1,000 filters. This was our original goal and it feels so great to know we reached our first major landmark. From here on out we know we accomplished what we set out to do. Here's to 10,000 more!
January 2018
5,000 Filter mark
We cannot believe the support and encouragement we've received from our community. We have been able to deliver 5,000 water filters to schools across Cambodia.